Influencer marketing trends that will shape 2023

Influencer marketing is not a new form of marketing to be introduced in the coming year. It really picked up steam in 2022 and is foreseen to keep pace in 2023. However, there are new trends that will shape influencer marketing in the near future.

Long-term Collaboration

Marketers will tend to develop long-term partnerships with their ‘brand ambassadors’. This way of collaboration is beneficial for both parties. Marketers will have long-term partners to promote their brands, while influencers will maintain trust with their audience by promoting the same brand over time.

When marketers collaborate with influencers and industry thought leaders in their industry, they can expand brand awareness and gain fans from the influencer’s own audience, reach their target audience, drive conversions, generate leads, set new trends, and connect to a wider market.

Shoppable content

Live shopping will emerge as a major influencer marketing campaign type.

Video content will be greater than ever

Video marketing will continue to grow in popularity. Brands will leverage short clips for higher engagement and brand exposure to lure millennials and Gen Z.

Nano and Micro-influencers

As marketers will be looking to build more authentic relations with their brands, nano and micro-influencers will come to the forefront.

Influencer Subscriptions

Social platforms are still experimenting with paid subscriptions offering exclusive access to their content. Subscriptions can build stronger relations between creators and their audiences.

Search Goes Social

Over 40% of Gen Z users prefer using TikTok and Instagram for search over Google. TikTok will rival Instagram for influencer marketing budgets.
User-generated content will be an integral part of influencer marketing

YouTube Shorts

While TikTok currently dominates the short-form video cultural conversion, YouTube is developing a foray into short video content.

A Final word

Influencer marketing growth is expected to reach $22.2 billion by 2025. With new technologies coming our way, we have to be ready to align our strategies on the fly.